Sushi Daily Spring Campaign featuring mango as their new ingredient in their products.
The print campaign served as the basis for all point of sale communication as well as for the social media posts.
National print and outdoor campaign for Amecke fruit juice in all its freshness and packaging properties.
Sushi Daily is a chain of over 700 ‘shop in shop’ kiosks across Europe. However, in Germany, not many people are aware of the brand and it’s high quality products. Currently, supermarket sushi is not perceived as something tasty, fresh and satisfying. That stigma is hurting Sushi Daily. Our challenge was to change this perception and show people how great supermarket sushi from Sushi Daily is.
Facebook is a powerful channel to reach the right audience due to advanced targeting options. Our solution was to create content that entertains, educates, and solves our business problem at the same time. We’ve developed a series of educational & entertaining videos to teach people about topics like e.g.: how do I use chopsticks properly? How can I recognize high-quality sushi? How can I maximize the flavor of my sushi, etc.
The execution of the videos is humorous, vivid & reminds a bit of Japanese game shows. There is a clear call-to-action in each video to increase interactions and a map including all stores in Germany to help viewers to find the next Sushi Daily to satisfy their sushi cravings.
RESULT: 44% more post engagement, 150% more page followers.
Global Campaign for JPS - a brand of Imperial Tobacco.
The ‘Make Your Day’ campaign is all about smart upgrades of the everyday. Great days don’t just happen. They are made.
The campaign was implemented for all markets.
Die Nestea “Inspiring Combination” Kampagne lief europaweit mehr als zwei Jahre, beginnend 2009 in den osteuropäischen Ländern und dann 2010 in Österreich, Griechenland, Italien und Deutschland. Im selben Jahr wurde diese auch in Südamerika, Asien und Australien ausgestahlt. “Inspiring Combination” war eine Plattform für eine ganzheitlich ausgerichtete Kampagne: Von TV und Print über HoReCa bis hin zu POS erreichte diese ihr Werbepotenzial in jedem Markt und wurde online über eine Micorseite verbreitet, die mit interessanten und einnehmenden Spielen begeisternde Resultate erzielte. Hier habe ich alles Material, welches später in jedem Land adaptiert wurde, entwickelt und entworfen.
International Employer Branding Campaign
In short: 2 weeks of shooting in 3 countries in various METRO locations, stores and offices. The result is a print campaign tailored for the METRO employers, based on a well researched insight, and in real numbers it means 76 final prints.
The originality stays in the fact that it combines reportage photography with an advertising touch. It shows people as they naturally move in their work environment.
Print campaign for new flavors.
New identity proposal.
The idea of MKP having the vastest archive as a museum and endless possibilities of displaying and surprising the viewers, its powerfully transmitted trough the tagline - “Kunst trifft Kunst trifft dich” as well as the visual approach of the whole campaign, where the viewer itself has a role.
TV campaign for short film festival.
Silver, Epica Awards 2005, shortlisted at the Golden Drum festival, Portoroz 2006.
