Sushi Daily is a chain of over 700 ‘shop in shop’ kiosks across Europe. However, in Germany, not many people are aware of the brand and it’s high quality products. Currently, supermarket sushi is not perceived as something tasty, fresh and satisfying. That stigma is hurting Sushi Daily. Our challenge was to change this perception and show people how great supermarket sushi from Sushi Daily is.
Facebook is a powerful channel to reach the right audience due to advanced targeting options. Our solution was to create content that entertains, educates, and solves our business problem at the same time. We’ve developed a series of educational & entertaining videos to teach people about topics like e.g.: how do I use chopsticks properly? How can I recognize high-quality sushi? How can I maximize the flavor of my sushi, etc.
The execution of the videos is humorous, vivid & reminds a bit of Japanese game shows. There is a clear call-to-action in each video to increase interactions and a map including all stores in Germany to help viewers to find the next Sushi Daily to satisfy their sushi cravings.
RESULT: 44% more post engagement, 150% more page followers.